»Caiju are the ones you turn to when you've got a complex project to be realized.« That's a quote from one of the three folders for the participation in the exhibition of the 16th Kinder- und Jugendhilfetag in Düsseldorf. The Berlin-based think tank Caiju is busy making waves with innovative model projects and interventions in our social sphere.
With the attendance of an exhibition coming up, the goal was clear. Communicating the complex activities and the broad spectrum of possibilites the think tank Caiju e.V. offers in a precise manner which will stay with the visitor of the fair. We collaborated with Daniel Meehan (Camp Group) and Jürgen Török (Soft in Space) to develop just the right structure and strategy. This right kind of look puts content first and clearly communicates the advantages without getting bogged down in a pretend youthful layout.