Munich
2020
(...) In July 2020, as part of a curated program funded by the Cultural Department of the City of Munich ›Kunst im Öffentlichen Raum‹, Gretta Louw’s intervention in commercial advertising platforms expanded across twelve prominent billboards and pillars in the downtown Glockenbachviertel neighbourhood in Munich. At bustling spots next to a playground, by the bus stop, in the midst of a service station, at the entrance to the subway, and next to the bike path along the Isar river, but also on a wall by a driveway, hidden behind vegetation, or along small side streets, the billboards stimulate reflection on our perception of and ideas for public space. The artist repeatedly emphasises the tensions between traffic, green space, and commerce and advocates for openly conceived, green, and freely accessible spaces. (...) ›The Commons‹ critically examines what constitutes ‘public’, in doing so not restricting itself to the physical environment: the analogue billboards are accompanied by activity on Instagram, since virtual platforms foster the merging of analogue and digital spaces in which we increasingly find ourselves living and interacting in parallel. (...) —Annalena Roters, Excerpt from catalog text ›The Commons‹
Together with the artist we developed a suitable typographic language and the appropriate color scheme for posters, stickers and images for social media. Afterwards we realized the exhibition catalog.
Project: Gretta Louw
Production: Annalena Roters
Design: atac.de
Photos: Maximilian Geuter
»Working with atac on this project was a fantastic experience — the perfect combination of friendliness and professionalism; strong design sensibility and openness for my ideas, made this one of the most fulfilling design collaborations I’ve had to date.«
—Gretta Louw (Artist, Writer, Curator)
back-to-top